As an early GLAAD board member in the 80s, I can say there were always two impulses within the organization: to educate the media about the importance of full, fair and inclusive portrayals of gay and lesbian lives, and to protest, boycott or even try to shut down offensive and defamatory representations.
When those favoring a hard shift to focusing on identity politics within the organization and advocating the left’s political agenda took over under a “progressive” executive director and her staff, I was pushed out.
Since then, there have been many different executive leaders and the mission has varied depending on whether liberals or progressives were running the show. Currently, it looks like those favoring the silencing of speech they deem “unsafe,” which now primarily means any post questioning the new gender orthodoxy, are in command.