Donald Trump’s pick for labor secretary is Andy Puzder, the successful CEO of CKE Restaurants, which operates Carl’s Jr. and Hardee’s. Puzder is a smart critic of Obama’s reign of regulatory terror against American businesses over the past eight years, which is a big reason for the slowest economic recovery since the Great Depression.
But what our progressive friends seem most upset about concerning Puzder’s nomination is that, as Vox declares:
Like Trump, Puzder is very open about how much he enjoys objectifying women, and how he likes to use that objectification as a business strategy. … For the last decade or so, Carl’s Jr. has been known for running controversial TV ads featuring models eating hamburgers in various gross, oversexed ways.
Vox’s link is to the progressive feminist site Jezebel, which also has a big problem with images of beautiful women eating hamburgers. And ThinkProgress assumes a clear connection between using alluring women in an advertising campaign and opening the floodgates to systemic pay discrimination against working women.
I’m not the first to point out that all this anger and angst on the left is eerily similar to criticism from the Christian right during the 1980s over jiggly women on network sitcoms. Today’s progressives sound as shocked and appalled over the prospect that American men might become (gasp) aroused as the American Family Association and the Moral Majority were back then.
Which really shouldn’t be surprising. In today’s progressivism, feminist prudery and censoriousness (think campus fainting couches and safe spaces) extends to demands that erotic expressiveness be strictly controlled and regulated—or, if that’s not yet possible, treated with contempt—at least when its focus is heterosexuality and especially with regard to the working classes. This is evidenced by the scorn evoked by sexy waitresses at the restaurant chain Hooters. (If erotic imagery undermines heteronormality, it gets a pass.)
Female radio host Dana Loesch, author of the book “Hands Off My Gun,” blogged in defense of Puzder:
Are the ads modest? No. Are they sexist and exploitative? Well, that depends on whom is being exploited. … Were not the women in the ads paid? Were they unaware that they filmed a commercial? The audience for whom this commercial was made are the ones being exploited, exploited by a company, to part with their dollars.
To the left, however, marketing and commercialism are perhaps the gravest sins of all.