Oh, those evil corporations. When they’re not oppressing the 99%, they’re … advancing legal equality for gay people. Oh, nevermind.
At the New York Times, columnist Frank Bruni writes that several large corporations, including Starbucks, Microsoft, and Amazon, have expressed public support for state initiatives to legalize same-sex marriage. Bruni observes:
“More so than politicians, corporations play the long game, trying to engender loyalty for decades to come, and they’re famously fixated on consumers in their 20s and 30s. They see support for same-sex marriage as a winner, something that will help with employee recruitment as well.”
Along the same lines, JCPenney has hired Ellen DeGeneres as its advertising spokesperson, hoping to project a more hip image to consumers. That’s social change!
More. On his Fox News show, Bill O’Reilly defends JCPenney’s hiring of DeGeneres.