If we do better than expected when Texans vote on an anti-gay
marriage amendment on November 8, much credit should go to the
National Gay and Lesbian Task Force. NGLTF is airing seven ads on
Houston-area television stations. They are the first-ever to defend
the idea of gay marriage, and they do so on essentially
conservative grounds.
In contrast to the badly flawed, Texas-based "No Nonsense in
November" campaign (which I criticized in detail two weeks ago in
this
column), the NGLTF ads are right both tactically and
substantively. They could provide a template for future
marriage-amendment campaigns.
Tactically, the ads are exactly right. They are being aired in
Houston, which should be the center of efforts to defeat Amendment
2. All of them depict actual Houston residents speaking against the
amendment.
Turnout in the state for this election is expected to be very
low, perhaps under 10 percent of registered voters. Yet turnout in
Houston, where municipal elections are being held the same day,
should be disproportionately high. Urban Houston voters are
somewhat more socially tolerant than voters elsewhere in Texas.
Four years ago, they almost defeated an effort to ban same-sex
domestic partners benefits for city workers.
NGLTF's limited resources are thus being spent wisely. By
contrast, the No Nonsense campaign is based in Austin, 160 miles
away from the center of the action. Yard signs produced by No
Nonsense have been scarce, even in Houston's gay neighborhoods.
Substantively, the NGLTF ads are impressive. Four of the seven
feature gay couples. In one, a woman identified as a "Reverend,"
sits beside her partner in their home. She says: "God loves us like
everyone else, and wants the same thing for us as God wants for
God's straight children." Her partner adds that when she proposed,
she intended a "long-term commitment." The picture fades to black
and the following message appears in stark white letters: "How
would you feel if you couldn't marry the person you love?"
In another of the gay-couple ads, two men are described as
"Together for 18 years." A third gay-couple ad describes a woman as
"Committed to partner, Anita, for 21 years." She tells us hers is a
family "in every sense of the word."
The two most effective of the seven ads feature parents talking
about their love for their gay son and their hopes for his future.
In one, the mother emphasizes her religious beliefs. "My entire
Christian faith can be summed up with Jesus Christ's two new
commandments," she says, "which was to love God and to love each
other. He didn't say, 'Love each other unless they're gay.' "
In the other ad, the same mother delivers an eloquent
description of the meaning of equality. "My children want the same
thing their father and I wanted," she begins. "A home, a community,
a church, friends, a job. . ." Here the father chimes in, "and
someone who loves them." "And someone who loves them," she repeats.
Describing her son's relationship with his partner, she closes by
saying, "I hope they're together forever." The screen fades to
black with the message, "Gay people want what we all want."
The NGLTF ads are simple and powerful. They don't talk about
abstract "rights." They don't list all the legal benefits of
marriage, as if this were a struggle over the tax code. There is
nothing post-modern about them. There's not a single sexual
liberationist in sight.
Instead, the ads emphasize the needs of real gay families,
including the children they're raising. They highlight long-term
commitment by gay couples. They use religious faith, spoken by
religious people, as an argument against the amendment. And they
focus on the similarities-not the differences-between gay and
straight Americans.
Most significantly, they begin to make the positive case for gay
marriage. They are not shy or apologetic about it. They do not say
that the amendment is "unnecessary" because gay marriage is already
banned (although that's true). They don't complain about how broad
the amendment is (although it is very broad). They don't warn about
Machiavellian politicians pushing the amendment (although that's a
big part of the reason this is even on the ballot). They are not in
the least politically partisan.
Like it or not, when these anti-gay-marriage amendments reach a
ballot, most people do not vote on these sorts of legal and
political-insider issues. They vote on marriage.
NGLTF's strategy is a dramatic-and needed-departure from the
losing anti-amendment campaigns everywhere else in the country. By
contrast, the No Nonsense campaign has avoided the "M" word like
the plague and has been partisan Democratic in an overwhelmingly
conservative and Republican state.
Where the state-based campaign is a tired rehash of losing
themes from other amendment fights that have danced around gay
marriage and left our side dispirited, NGLTF's ad campaign is
refreshingly honest and principled. The amendment, it says simply,
should be defeated because gay marriage is good.
For Texas, it may be too little, too late. But if tried
elsewhere, this straightforward message might help us pull closer.
At the very least it begins the long-term process of convincing
Americans there is nothing to fear from gay marriage.
Marriage. Commitment. Families. Children. Faith. I never thought
I would see this day, but NGLTF is making the conservative case for
gay marriage.
The NGLTF ads can be viewed here.