A new marriage ad is making its mark on the web (and, I believe, on MTV). Clever and effective, or patronizing, pleading and overly hip? Click here and scroll down to "Permission" to see for yourself. (Yes, our IGF technology is much inferior to that at AndrewSullivan.com and elsewhere; deal with it.)
More. The link also has additional marriage ads produced by Public Interest. Comments Lebain (and I found this interesting so I'm reposting it all):
I was unfortunate enough to be one of the (small) donors who supported Public Interest productions (www.publicinterest.tv) in the production of these ads. Never again!
First, the ads came out AFTER the important Congressional votes on marriage, and AFTER primaries and the November elections when so many marriage bans were passed (or at least my media kit from the producers arrived after the elections), even though I had donated well in advance of both votes. The producers told me MTV would donate $1M of airtime for the ads, but the ads were delivered so late, most if not all that opportunity was missed.
Second, with the exception of the "Permission" ad, all included the most disgusting imagery possible on such a sensitive subject. Two weiners in a boiling pot? Two donuts? Sex toys and graphic images of piercings? I'm sure the producers had MTV's demographic in mind, but instead of creating spots that respect their young audience, they produced trasparently veiled pornography meant more to shock and disgust their audience.
As a public company with govt. affairs and tax lawyers, MTV also probably didn't want to seem to blatantly endorse one position or the other on marrige. Hence the weak "Think Before You Vote" message rather than a more direct "Vote to Support Marriage Equality."