Corporate Sponsors Stay the Course

Despite boycott threats from anti-gay groups and the perception of a gay marriage backlash from the American public, corporate sponsorship of gay pride festivities held around the country remained strong this year.

As I wrote some time back in my article Corporate Liberation, "the religious right isn't the only group attacking business support for gay events. The gay left is simply beside itself," labeling the acceptance of corporate money as "a surrender to 'commodity fetishism.'" (Rick Rosendall provides more examples of anti-corporate animus, in the comments zone.)

But whereas some on the gay left like to complain about being targeted as a highly desirable market demographic (to paraphrase, "give us your money, capitalist pigs"), it's actually something to celebrate - and take pride in.

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