Life Is A Campaign, Old Chum

I just got back from a meeting at a Sacramento church, co-sponsored by Marriage Equality USA, on the subject of whether the community wants to go forward with a Prop. 8 repeal in 2010 or 2012 -- or even later. And I can confidently say this: the politicalization of gay marriage in California is now in full swing. Not many in the gay community wanted it this way, but California's voters decided that the only way we'll get marriage equality here is to persuade the voters we should have it, so we now have to figure out how to do just that.

The pollsters are polling and the consultants are consulting, and if the voters ever heard any of what I just did, a lot of them might want to take back their votes for Prop. 8. Experts galore are slicing and dicing their way through Caifornia's demographics with obsessive fineness. Someone developed a Weekly Workload Estimate of how many voters per week would need to have their minds changed for us to win 51% support in 2010 (7,036 per week) or 2012 (3,171 per week). We were shown some strategies for changing minds, discussed current door-to-door efforts, given tips from Gandhi and MLK on not alienating people, and shown enough statistics to gladden the hearts of the entire graduating class of the Kennedy School of Government.

It was clear, from the early mention of George Lakoff, that the left is still firmly in control of the ride, and that the rest of us should keep our arms and legs inside the conveyance. No surprise there. But the overwhelming feeling in the room wasn't leftist cant, it was raw political calculation. We were informed that we would need to change "hearts and minds" in the tone of a chemistry professor instructing students about combining elements in a beaker.

That, of course, is the way consultants and professionals know how to run campaigns. But it really brought home for me how the science and practice of politics can suck the blood out a humane, enthusiastic and honorable movement for simple fairness. That fairness was built into our state constitution, but a majority of our voters took it out. We now have to live our lives in permanent campaign mode, have to see everything and everyone in terms of political strategy, in order to restore our equality. That will be a big enough job for us, but I even feel a bit sorry for the many heterosexuals who, having had their demographics pored over, will be the "targets" of our missions. That, however, is what the voters have asked of us, and of themselves, by making marriage the subject of constitutional scope. God and Gandhi help us all.

One Comment for “Life Is A Campaign, Old Chum”

  1. posted by Jerry on

    EQCA’s own poll, which they were reluctant to publicly disclose, showed us losing by several percentage points and further showed very few “undecideds”. So it is a fantasy that we can win by converting 7,000 undecideds per week. What we need is turnout of our side, and that requires an extensive, disciplined state-wide GOTV and field operation, something that was completely lacking in 2008.

    Also, I would note that winning by 51-49% would be a hollow victory, since the thin margin would ensure another ballot fight 2 years later. We should shoot for 54-56%. And if we need to wait until 2012 or 2014 to get that, we should.

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