The New York Times Magazine looks at the problems engulfing the Republican “brand.” For instance:
Several G.O.P. digital specialists…found it difficult to recruit talent because of the values espoused by the party. “I know a lot of people who do technology for a living,” [Michael Turk, a 42-year-old Republican digital guru] said. … “And almost to a person that I’ve talked to, they say, ‘Yeah, I would probably vote for Republicans, but I can’t get past the gay-marriage ban, the abortion stance, all of these social causes.’ Almost universally, they see a future where you have more options, not less. So questions about whether you can be married to the person you want to be married to just flies in the face of the future. They don’t want to be part of an organization that puts them squarely on the wrong side of history.”
New York Daily News columnist S.E. Cupp reflects that:
“People aren’t repelled by the idea of limited government or balancing the budget or lowering taxes. Those Tea Party principles are incredibly popular with the public, even if they don’t know it….”
And research seems to confirm that a majority of Americans remain center right and fiscally conservative, believing that the government spends too much and tries to do too much, wasting billions (or, really, trillions) and fostering dependency. But they are so turned off by the party’s focus on social issues that they can’t conceive of themselves voting for the GOP.
The message to the party: evolve, or die.